How important are online reviews to your local business? Does your business rely on 3rd party review sites like Trip Advisor, Yelp, Amazon, or Open Table? What about Google reviews? If your business is in the hospitality sector, you’re likely to be most affected by online reviews.
The truth is, local businesses have a lot to gain from positive reviews and a lot to lose from negative reviews. 69% of all consumers will search the internet for online reviews of a product, service, hotel, restaurant, or attraction, before making a decision to purchase.
Think about that for a second. They aren’t asking their Facebook friends or their neighbors, like we all did back in the day. Instead, today’s consumers know that they can find legitimate reviews online for just about anything.
Online reviews are a very powerful source of information that has a major impact on consumer behavior, consumer loyalty, and the entire purchasing process.